Panel:

Richard Lorber – Kino Lorber
Jill Burkhart – EPIX
Shawn Bercuson – Prescreen
Stephanie Sharis – Snag Films
Jonathan Marlow – Fandor

Having a strategy doesn’t assure success; but not having a strategy almost surely assures failure.

Kevin Smith does a great job of curetting and growing his base even while the project if being made. This has great payoff when the project is finished and you are ready to distribute.

Sometime if you are only on the silver screen, you are alienating some of your audience. So make sure you are showing your film where your audience would normally want to see it.

It’s not just important for the film to talk about something important, but even more so for you to give people a reason to care.