How do you create a transmedia experience accessible for the largest broadcast audience? Why Transmedia, anyway? Typically BBC 2 documentary usually means 1-2 millions makes aged 55 For this show, they wanted to do something younger: so they came up with the idea for a treasure hunt.   The Code is a three part series: […]

Below are the notes from the various sessions I went to during teh first weekend of South By SouthWest 2012. Fair warning: They are stream of consciousness, so comprehend at your own risk! DAY #1 Friday broke with thunder and a ton of rain but it did very little to dampen the spirits of SXSW! […]